Leverage Your Real Estate Business Using These Great Branding Tools

It doesn’t matter which industry you belong to, you need branding to stand out from the competition and take your business to the next level. For instance, if you run a real estate company, then you need top-notch branding still to stay ahead in the market. The following are some of the best tools you can use to succeed in that endeavor:

Tailor Brands

One of the most important things that you need to create a unique real estate brand is an attractive logo. However, you don’t need to spend a fortune or even wait for days to create the design. Rather than taking help from a professional logo designer or a freelancer, you can use an online logo designer, preferably one that uses advanced technologies like AI or machine learning to create spectacular designs within minutes and without spending a lot of money.

Tailor Brands is the perfect tool to create a real estate logo design as it’s user-friendly, trusted by hundreds of thousands of entrepreneurs around the world, and uses AI technology that you can trust. Besides, if you have concerns, then you can also check out a demo for free.


Today, forward-thinking businesses have started leveraging the power of cloud computing and cloud apps to make business tasks simpler and collaboration convenient. There are many products in the market that offer these services but one that’s reliable and helpful to both big and small real estate companies is Google’s GSuite.

GSuite is an online toolkit that can be used to create and manage different documents including word files, presentation files, spreadsheets, etc. You can share the files on the go and even use them offline by enabling offline editing feature.


There is no denying that you need a strong online presence to attract your customers. For instance, you need a professional real estate website to build trust and establish a market presence. But what if your website doesn’t look appealing and lacks quality content? It’s not easy to build a premium website. Big investment aside, you need to have the perfect vision, brand value, and USP to stand out from the competition.

What many realtors do is that they create accounts on websites like Zillow and Realtor.com but interested people find them through Google Search and they are redirected to the original website. If you are an agent, then you can leverage your broker’s website to attract traffic but even that may not work. So, what’s the best solution? The answer is Placester that offers free NAR edition websites that cover all the basics including MLS listing search, responsive design, etc. You can also use their Agent Pro subscription to improve your branding.


Real estate business owners readily use email marketing tools to reach out to high-quality leads. This is because they understand the importance of digital marketing in the real estate business, and also because it’s simple, cheap, and offers great results for most people.

If you want to make the most of email marketing, then you can’t go wrong with MailChimp. You can use it to create interesting and attractive newsletters for your leads with a simple drag-and-drop designer, reach hundreds of thousands of users in a single click, and grow your database of subscribers with new forms and landing pages, etc. If that’s not enough, then you also need to know that it’s one of the most affordable email marketing tools on the Internet today.

Bottom Line

Real Estate is a lucrative industry, there is no denying that, but your success depends a lot on your marketing and branding efforts. After all, in this industry, it’s all about making new connections and displaying professionalism and class. All of this can be achieved only if you work on building a strong brand rather than just a business. So, be sure to use the tools above if you want to enjoy a big push to your business growth. Good luck!